Making small changes to your marketing strategy can be an extremely effective way to grow your business online, attract attention from potential customers, and position a brand in an authoritative and trustworthy way.
Get your content right and it’s affordable, easy to implement and highly valuable when handled correctly. Content marketing is a clear front runner in the digital marketing space and costs an average of 62% less than other marketing tactics, yet delivers over three times the results.
If your business is new to marketing, or you simply need a little direction, these simple tips can give you a leg up on your growth strategies and help you further define your brand.
Beef up your product descriptions
Descriptions of your products and services are absolutely essential. Without a way to touch, see, try or evaluate your products in person, prospective customers don’t have much else to go on when weighing you against your competitors.
Instead of just listing out dimensions and composition, use product descriptions as a way to highlight benefits, explain selling points, and emphasise differentiating factors that make your opportunities better than the competition.
Create dedicated landing pages
Are you sending all of the customers who find your brand online to your homepage? While occasionally effective, dedicated landing pages are a much better way to convert leads and generate online growth.
Instead of bombarding visitors with way too much information, or information that doesn’t directly apply to your offers, create a landing page for each unique opportunity. If, for example, you’re offering a 10% discount, there should be a distinct landing page with signup information and a comprehensive, keyword-rich overview of your offer.
More landing pages mean more conversions: According to research, companies with between 10 and 15 landing pages increased leads by up to 55%. Be sure your landing pages are distinct, too.
Lean into email marketing
There’s no better way to keep in contact with your current and prospective customers than via a great email campaign. Keeping in touch via email marketing can keep your brand front and centre and direct a lot of traffic to your website.
Email subscribers are also three times more likely to share your content than other users who view your content on social media.
Begin with a killer subject line that offers a specific look into the content of your message. Be sure the preview text — or the first line or two of text that’s visible before opening an email — is descriptive and intriguing to increase reader interest. Emails aren’t novels; use a logical structure, short paragraphs and a clear objective.
Employ modern keyword techniques
Keywords are an effective way of nailing SEO and driving traffic to your website.
Make sure to align your keyword strategy with your overall content strategy to drive traffic to your website.
Keywords should focus on the searcher intent and not on what your competitors are ranking for. This will help drive the targeted traffic you’re looking for.
Develop dedicated strategies for your online marketing
As with all areas in marketing, a dedicated strategy is a big part of actually seeing success.
Testing the waters in a wide variety of areas, like blogging, email marketing, social media posts and keywords can certainly generate results, but your odds are best if you set specific goals and create actionable ways to achieve them.
For example, if you want to increase leads to your website, using promoted posts and Google Ads can lay the initial seed, and strong, effective landing pages can take you to the next step.
Don’t forget about Google Analytics and other tools to gauge success. When you can see the tangible effects of your objectives, it’s easier to be sure you’re on the right track.
Online growth isn’t always easy but investing time and energy into your marketing strategy will help your business grow to new heights.
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